Seoul, the capital city of South Korea, is a crowded, frenetic testament to this nation’s rise as one of Asia’s premier economic powerhouses.

Spreading out along the Han River, a mere hour south of the border with unpredictable North Korea, Seoul is the gateway to this fascinating country and a worthy tourism destination in itself.

The vast majority of South Koreans either live in Seoul, or want to. It’s the place to be for work, play and everything else connected with the concept of progress. This precocious atmosphere can be felt all over the city, from the traditional yet chic shopping districts of Jongno, Daehango and Dongdaemun to the modern shopping and entertainment mini-city of Lotte World.

Seoul is a huge metropolis comprised of small districts, all of which are connected by an effective subway network, making it easy to explore the nooks and crannies. Each neighborhood has its own character, and they all have something to offer visitors. Apart from the plethora of eating and drinking options, the city is covered in historical sites, ancient palaces and museums which help put the pieces of this wonderful, if somewhat self-absorbed, culture in perspective.

Seoul is a sprawling metropolis divided by the Han River, which flows through the city and separates the northern and southern districts. The city is composed of several distinct neighborhoods, each offering its own unique attractions, from historic palaces and vibrant shopping streets to scenic mountains and busy nightlife districts. The central areas are well-connected by an efficient metro system, making it easy for tourists to explore different parts of the city.

  • Population: Approximately 9.7 million in Seoul city; around 25 million in the metropolitan area.
  • Emergency Numbers: Dial 112 for police, 119 for fire and medical emergencies; for tourist assistance, dial 1330.
  • Time Zone: Korea Standard Time (KST), UTC +9 (no daylight saving time).
  • How Long: 4-6 days to experience key attractions, with extra time for day trips to nearby destinations like DMZ or Suwon.
  • Currency: South Korean Won (₩ KRW); ATMs are widely available, though international cards may work only at certain machines.
  • Language: Korean is the official language; English is commonly spoken in tourist areas, with signage in multiple languages.
  • Electricity: Standard voltage is 220V; plugs are type C and F (European two-pin plugs).
  • Trivia: Seoul is home to five royal palaces, with Gyeongbokgung being the largest and most visited.
  • Iconic Foods: Must-try dishes include Korean BBQ, bibimbap, tteokbokki (spicy rice cakes), and street food from Myeongdong.
  • Fun Fact: Seoul has one of the world’s fastest internet speeds, making it a popular destination for digital nomads and tech enthusiasts.

The Jongno District in central Seoul is home to many of the city’s top historic attractions, including Gyeongbokgung Palace, Changdeokgung Palace, and the traditional Bukchon Hanok Village. Nearby, Insadong is a popular area for traditional arts and crafts, tea houses, and galleries, while Myeongdong is known for its lively shopping scene with fashion boutiques, skincare stores, and street food vendors. To the east, Dongdaemun is a major shopping district, especially for late-night shopping at its numerous malls and markets.

South of the river, Gangnam is a modern and upscale district known for high-end shopping, trendy cafes, and nightlife, as well as the famous COEX Mall. The nearby Itaewon area is an international hub with diverse restaurants, bars, and vibrant nightlife that attracts a mix of locals and expats. Hongdae, near Hongik University, is the center of youth culture, street art, and live music, making it a popular spot for entertainment and nightlife. For those interested in nature, Namsan Mountain near Myeongdong offers hiking trails and the iconic N Seoul Tower, providing panoramic views of the city.

Seoul is a highly walkable city, especially in central areas like Jongno, Insadong, and Myeongdong. The extensive and affordable Seoul Metro is the preferred mode of transport for both locals and tourists, with frequent trains and clear signage in multiple languages. Buses and taxis are also widely available, though taxis can be more expensive and slower in heavy traffic. For exploring neighborhoods like Gangnam and Hongdae, many visitors opt for public bikes or scooters.

  • Jongno: Historic center with royal palaces, traditional Bukchon Hanok Village, and the cultural hub of Insadong.

  • Myeongdong: Popular shopping district known for its fashion stores, cosmetics shops, and street food vendors.

  • Hongdae: Youthful neighborhood near Hongik University, famous for street art, live music, and a lively nightlife scene.

  • Gangnam: Modern, upscale area known for luxury shopping, trendy cafes, and vibrant nightlife, as well as COEX Mall.

  • Itaewon: International neighborhood with diverse restaurants, bars, and a thriving nightlife scene popular among locals and expats.

  • Dongdaemun: Major shopping district with malls, markets, and late-night shopping, especially in the Dongdaemun Design Plaza (DDP) area.

  • Apgujeong: Trendy and affluent neighborhood, home to luxury boutiques, upscale cafes, and K-pop entertainment agencies.

  • Yeouido: Financial district and popular leisure area on the Han River, known for its cherry blossoms and river parks.

  • Namsan: Scenic area around Namsan Mountain, home to N Seoul Tower and offering panoramic views of the city.

  • Seongsu-dong: Artsy, up-and-coming area with hip cafes, art studios, and repurposed industrial spaces, often called the “Brooklyn of Seoul.”

What’s Cool

Mix of ancient palaces and modern skyscrapers, great shopping districts like Myeongdong and Dongdaemun, unique street food and Korean BBQ, famous cultural sites like Gyeongbokgung and Bukchon Hanok Village, high-tech amenities and fast internet, scenic hiking trails on mountains like Bukhansan, efficient public transportation, lively neighborhoods like Hongdae and Itaewon, and rich K-pop and entertainment culture.

What’s Not

Heavy traffic congestion, air pollution issues in certain seasons, high cost of accommodation in central areas, language barrier outside tourist zones, occasional crowds at popular sites, long waits for trendy restaurants and cafes, strict recycling and waste disposal rules, and chilly winters with temperatures often below freezing.

Changyong Palace: the oldest royal palace still in existence after 600 years has been restored to its former glory and offers an amazing look at regal life during the famous Chosun Dynasty.

COEX Aquarium: apart from being one of the main shopping centers in Seoul, COEX is also home to one of Asia’s finest aquariums, making it an ideal daytrip destination.

Dongshipjagak: one of the city’s original 13th century gates is a historic landmark offering an interesting contrast as it towers over the surrounding restaurants and shops - which have since taken over the area.

Jongmyo Royal Shrine: this UNESCO World Heritage site, found within the pleasant Jongmyo Park, is where the ancestral tablets of the Chosun Dynasty are preserved.

Mount Pukhansan: within the city limits is this stunning mountain park where some 100 temples are scattered among the imposing granite peaks.

Seoul Tower: capping the peak of Mount Namsan, this viewing platform and exhibition tower is the place to go for the best panoramic views of the city, especially at night or during sunset.

Taehangno (University street): art galleries, theaters and cafés line this famous and popular avenue near Seoul National University, where street performers keep the steady flow of people entertained.

  • High Season: April to May; September to October
  • Shoulder Season: June to August
  • Low Season: November to March

Seoul experiences four distinct seasons, each bringing its own charm and challenges.

High season falls in spring (April to May) and autumn (September to October) when the weather is mild and pleasant, making it the most popular time to visit. Spring brings cherry blossoms, which bloom in April, drawing large crowds to parks and scenic areas. Autumn, from late September to October, offers clear skies and beautiful fall foliage, creating picturesque views around the city. These seasons are ideal for outdoor activities and sightseeing, though they also attract the most tourists, so accommodations and flights can be pricier.

The shoulder season of summer, from June to August, sees warmer temperatures, averaging 25-30°C (77-86°F), and a higher chance of rainfall, especially in July when the monsoon season peaks. While the humidity and rain may deter some travelers, summer is also when Seoul hosts various festivals and outdoor events, including food and music festivals. Additionally, evenings are vibrant with nightlife and markets in full swing, making it an enjoyable time for those who don’t mind occasional rain showers. However, expect higher humidity and prepare for crowds as schools are on summer break.

Low season is during winter, from November to March, when temperatures can drop below freezing, especially in January and February. Snowfall is common but light, adding a serene winter charm to the city. Although it can be quite cold, winter is a great time for budget-conscious travelers, as accommodations are more affordable, and tourist crowds are low. Seoul also hosts beautiful holiday lights in December and celebrations for Lunar New Year, making it an appealing time for those interested in seasonal festivities.

The best time to visit Seoul is during spring (April to May) and autumn (September to October), when the weather is mild, cherry blossoms or fall colors are in bloom, and outdoor attractions are at their best. These months provide the most comfortable climate for exploring Seoul’s parks, palaces, and markets.

Winter can be less ideal due to freezing temperatures, but it’s a good time for those who prefer fewer crowds and lower costs. Summer’s monsoon season (July) can bring high humidity and heavy rains, making it a more challenging time for sightseeing, though it still offers lively events and festivals for those undeterred by the weather.

Festivals & Events

  • Seoul Lantern FestivalNovember: Annual event where the Cheonggyecheon Stream is illuminated with beautifully crafted lanterns, depicting traditional themes and modern designs.

  • Cherry Blossom Festival (Yeouido)Early April: Celebrates the arrival of spring with stunning cherry blossoms along the Han River, attracting crowds for scenic walks and picnics.

  • Buddha’s BirthdayLate April to Early May: Traditional celebration at temples across Seoul, featuring colorful lantern displays and cultural performances.

  • ChuseokSeptember (date varies): Korean harvest festival similar to Thanksgiving, with cultural performances, traditional games, and festive events at palaces and museums.

  • Seoul Fireworks FestivalEarly October: Dazzling fireworks display over the Han River, with pyrotechnics from international teams and lively riverfront gatherings.

  • Seollal (Lunar New Year)January or February (date varies): Celebrated with traditional rituals, family gatherings, and special activities at cultural sites.

  • Korean Folk Music FestivalOctober: A vibrant festival celebrating Korean folk music with performances at cultural venues, showcasing traditional instruments and dance.

  • Hi Seoul FestivalMay and October: A city-wide cultural festival with street performances, parades, and art installations across central Seoul.

  • Seoul Jazz FestivalLate May: Popular music festival bringing international and local jazz artists to scenic venues in the city.

  • Han River Summer FestivalJuly-August: A summer event series along the Han River with water sports, outdoor movies, concerts, and food trucks.

Seoul seamlessly blends traditional Korean culture with modern urban life. Cultural sites like Gyeongbokgung Palace and Bukchon Hanok Village offer visitors a glimpse into Korea’s royal past and traditional architecture. Seoul’s historic districts, such as Insadong and Jongmyo Shrine, provide a deep dive into Korean heritage, with everything from antique shops and tea houses to UNESCO-designated Confucian shrines. Museums like the National Museum of Korea showcase the country’s rich history and art, appealing to history buffs and culture enthusiasts alike.

Nature lovers will find plenty of green spaces and outdoor activities within Seoul, including scenic hiking trails in Bukhansan National Park and Namsan Seoul Tower for panoramic city views. The Han River Parks are popular for cycling, picnics, and riverside walks, while Seoul Botanic Park offers a more relaxed escape with beautiful gardens and tropical plants. For those who want to mix nature with history, Namhansanseong Fortress provides both, with its mountain trails and ancient fortifications that once protected Seoul.

Seoul’s urban scene is diverse and lively, with popular areas like Dongdaemun Design Plaza (DDP) and Myeongdong drawing shoppers, foodies, and design enthusiasts. Hongdae is the place to experience Seoul’s youthful energy, filled with street art, indie music venues, and unique cafes. For a more upscale experience, Gangnam District offers high-end shopping, sleek skyscrapers, and vibrant nightlife. Another major draw is Cheonggyecheon Stream, a serene urban stream that runs through the heart of the city, providing a peaceful spot for locals and visitors to unwind amidst the urban hustle.

For something more unique, Seoul’s jjimjilbangs (Korean bathhouses) like Dragon Hill Spa offer a full relaxation experience, while Gwangjang Market is a must-visit for trying traditional Korean street food like tteokbokki and mung bean pancakes. Seoul is also home to quirky experiences, including themed cafes (think poop-themed or sheep cafes) and interactive spaces like the Trick Eye Museum. The city’s nightlife scene includes everything from karaoke rooms and VR gaming cafes to non-verbal performances like Nanta Show, which combines comedy, acrobatics, and music.

Cultural Experiences

  • Gyeongbokgung Palace: The grandest of Seoul’s Five Grand Palaces, Gyeongbokgung is a must-see for its traditional Korean architecture, sprawling courtyards, and daily changing of the guard ceremony.
  • Bukchon Hanok Village: Wander through this preserved neighborhood of traditional Korean houses (hanoks), where you can experience the charm of Korean culture and perhaps stay in a hanok guesthouse.
  • Insadong: This artsy district is known for its galleries, tea houses, and antique shops. It’s the ideal place to pick up traditional Korean crafts and souvenirs while soaking up the local atmosphere.
  • Jongmyo Shrine: A UNESCO World Heritage Site, Jongmyo Shrine is a Confucian temple dedicated to the memorial services of the Joseon dynasty. The ancient rituals and architecture offer a unique look into Korean history.
  • National Museum of Korea: Dive into Korea’s rich history and culture through ancient artifacts, art, and exhibits. This museum is one of the largest in Asia and a must-visit for history enthusiasts.

Natural Experiences

  • Bukhansan National Park: Just outside Seoul, this national park is a haven for hikers, offering trails with varying difficulty and breathtaking views over Seoul. It’s especially stunning in autumn when the leaves change color.
  • Han River Parks: The parks along the Han River offer scenic walking and biking paths, picnic spots, and even outdoor swimming pools. A sunset cruise along the river is also a memorable experience.
  • Namhansanseong Fortress: A historical mountain fortress on the outskirts of Seoul, this UNESCO site provides scenic hikes with views of the city and insights into Seoul’s ancient defenses.
  • Namsan Seoul Tower: A famous landmark set atop Namsan Mountain, Namsan Seoul Tower offers panoramic views over the city. The tower can be reached by cable car or hiking, making for a lovely nature and city experience.
  • Seoul Botanic Park: This new addition to the city combines a botanic garden and park, with a beautiful greenhouse, tropical plants, and walking trails, perfect for a relaxing day in nature.

Urban Experiences

  • Dongdaemun Design Plaza (DDP): An architectural marvel by Zaha Hadid, DDP is a futuristic cultural complex hosting exhibitions, fashion shows, and events. Its LED rose garden is a popular photo spot at night.
  • Myeongdong Shopping Street: One of Seoul’s busiest shopping districts, Myeongdong is packed with international and Korean beauty brands, street food vendors, and fashion boutiques.
  • Hongdae: This youthful neighborhood, near Hongik University, is known for its vibrant street art, indie music scene, and trendy cafes. It’s ideal for those wanting to experience Seoul’s creative energy.
  • Gangnam District: Known globally from the hit song “Gangnam Style,” this upscale area is famous for its high-end shopping, sleek skyscrapers, and exclusive clubs.
  • Cheonggyecheon Stream: A restored urban stream running through central Seoul, this serene walkway is perfect for a quiet stroll amidst the bustling city, with bridges and art installations along the way.

Unique Experiences

  • Korean Bathhouses (Jjimjilbang): Try a Korean bathhouse experience, where you can relax in hot pools, saunas, and enjoy amenities like food courts and sleeping areas. Dragon Hill Spa and Siloam Sauna are popular options.
  • Street Food in Gwangjang Market: One of Seoul’s oldest markets, Gwangjang offers delicious Korean street food like bindaetteok (mung bean pancakes), tteokbokki (spicy rice cakes), and mayak gimbap (mini seaweed rice rolls).
  • Nanta Show: A non-verbal performance combining comedy, music, and acrobatics, Nanta is a high-energy cooking-themed show that’s immensely popular with visitors.
  • VR and Gaming Cafes: Seoul is a global hub for gaming, and you can experience high-tech virtual reality and PC gaming at cafes like VR Plus and Yongsan e-Sports Stadium.
  • Wear Hanbok in Bukchon Village: Many rental shops in Bukchon and Gyeongbokgung offer traditional hanbok outfits, allowing you to explore Seoul’s historic sites in full Korean attire.

Weird and Wonderful

  • Trick Eye Museum: A quirky interactive museum in Hongdae, the Trick Eye Museum uses augmented reality to bring 3D art to life, making for fun and unique photos.
  • Poop Café in Insadong: Yes, there’s a café themed around poop! Located in the Ssamziegil shopping complex, this café serves drinks and desserts in toilet-shaped dishes and is certainly a memorable experience.
  • Themed Cafes: Seoul is known for its creative themed cafes, from animal cafes like the Thanks Nature Café (with live sheep!) to the Hello Kitty Café. They’re a quirky way to spend an afternoon.
  • Seodaemun Prison History Museum: A chilling yet fascinating museum dedicated to the history of Korea’s independence movement, housed in a former prison used during the Japanese occupation.
  • Love Museum: An adults-only museum in Hongdae featuring erotic artwork and humorous installations, the Love Museum provides a light-hearted, unconventional art experience.

Seoul is a major gateway to Asia and is well-connected by air, train, and bus routes, making it accessible from many parts of the world and within South Korea. Most international travelers arrive by air, with Incheon International Airport serving as the main point of entry. For those traveling domestically, Seoul is well-connected to other South Korean cities by the country’s efficient high-speed rail and intercity bus networks. Getting from the airports or train stations into the heart of Seoul is convenient, with a variety of transportation options to suit different budgets and travel preferences.

While air travel is the most common route for international visitors, those already in South Korea or nearby countries may find trains and buses to be efficient and scenic alternatives. Seoul’s train network, which includes high-speed and regional trains, makes travel within Korea fast and easy, while an extensive bus network connects the city to neighboring regions.

By Air

  • Incheon International Airport (ICN): Located about 50 km west of Seoul, Incheon is the primary international gateway to South Korea. It’s a modern, well-equipped airport that handles most international flights, offering a range of services and amenities.
  • Gimpo International Airport (GMP): Closer to the city center, Gimpo serves mostly domestic flights and some international flights to nearby countries like Japan and China. Gimpo is a convenient option for domestic travelers or those flying from close international destinations.

From Incheon International Airport (ICN)

  • AREX (Airport Railroad Express): The AREX offers two services: an Express Train that goes directly to Seoul Station in about 40 minutes (€8-€10) and an All-Stop Train with stops along the way, taking around 55 minutes (€4-€6).
  • Subway: Seoul’s extensive subway network is connected to Incheon Airport, and travelers can take Line 5 or transfer onto other lines at Seoul Station. The subway is affordable, with fares around €2-€3, though it can be slower than other options.
  • Airport Limousine Buses: Limousine buses connect Incheon to various parts of Seoul, including popular areas like Gangnam, Myeongdong, and Hongdae. Fares range from €8-€15, and the trip typically takes 60-80 minutes, depending on traffic.
  • Taxis: Taxis from Incheon to Seoul cost approximately €40-€60, depending on the destination and traffic. Taxis are available 24/7, and an additional toll fee applies for the expressway.
  • Private Transfers: Private transfer services can be booked in advance for a door-to-door service. Prices vary but generally start around €50-€70, offering convenience for those with heavy luggage or in groups.

From Gimpo International Airport (GMP)

  • Subway: Gimpo Airport is connected to Lines 5 and 9 of the Seoul Metro, as well as the AREX, allowing quick access to various parts of Seoul for €2-€3. The trip to central Seoul typically takes about 30 minutes.
  • Buses: Limousine and city buses connect Gimpo to central Seoul. Fares are around €4-€8, with travel times ranging from 30-50 minutes.
  • Taxis: Taxis are a convenient option from Gimpo, with fares ranging from €15-€30, depending on the destination.

By Train

South Korea’s high-speed rail, KTX (Korea Train eXpress), is one of the fastest ways to travel within the country, connecting Seoul to cities like Busan, Daegu, and Gwangju. KTX trains depart from Seoul Station and Yongsan Station, with Seoul Station being the primary hub for most routes. The KTX offers a comfortable, efficient way to reach Seoul, with journey times from Busan to Seoul taking approximately 2.5 hours and ticket prices around €30-€50, depending on the class. Reservations can be made online, and trains are known for their punctuality and comfort.

By Bus

Seoul has an extensive intercity and express bus network that connects it to cities across South Korea. Major bus terminals include the Seoul Express Bus Terminal and the Dong Seoul Bus Terminal, both of which serve different parts of the country. Express buses are affordable, comfortable, and punctual, with amenities like reclining seats and onboard restrooms on some routes. Buses from Busan to Seoul, for example, take about 4 hours, with fares ranging from €15-€25. This is an economical and scenic option, especially for those looking to see more of the countryside.

By Car

Driving to Seoul is also an option, though it’s less popular due to the city’s heavy traffic and parking challenges. The Gyeongbu Expressway (Route 1) connects Seoul to Busan and other major cities, with several rest stops and scenic views along the way. Car rentals are available at airports and major stations, with rental prices starting around €40-€70 per day. However, note that Seoul has a highly efficient public transportation system, so renting a car is generally only recommended if you plan to explore more remote areas outside the city.

Seoul’s transportation system is highly efficient, affordable, and accessible, making it easy for visitors to explore the city. The Seoul Metro, one of the most extensive subway systems in the world, is a popular choice for getting around, offering quick access to major landmarks, shopping districts, and neighborhoods. With T-money cards available for seamless contactless payments across all public transport options, the subway is fast, convenient, and easy to navigate, with signage in English, Korean, and Chinese. Additionally, the AREX (Airport Railroad Express) connects Incheon International Airport directly to Seoul Station, providing a convenient option for arriving travelers.

For those looking to travel above ground, Seoul’s well-organized bus system covers routes that the subway may not reach as easily, with four types of buses connecting neighborhoods and districts across the city. Taxis and ride-sharing services, such as Kakao T, are also widely available and reasonably priced, with options for both standard and luxury rides. Ride-sharing apps offer an English-language interface and cashless payment options, making it easy for tourists and expats to book rides within the city.

In addition to traditional transit options, Seoul offers alternative ways to explore, such as scenic ferry rides along the Han River and a bike-sharing system called Seoul Bike Ddareungi, which is perfect for riding along dedicated paths by the river. Walking is also enjoyable in Seoul’s pedestrian-friendly neighborhoods, particularly in areas like Myeongdong, Hongdae, and Insadong.

Subway

Seoul’s subway system is one of the largest and most efficient in the world, covering the entire metropolitan area and beyond. The system has 23 lines, color-coded and well-marked in English, making it easy for non-Korean speakers to use. Fares start at approximately ₩1,350 (€1) for a single ride, with additional costs for longer distances. T-money or Cashbee cards, which can be purchased and reloaded at convenience stores or subway stations, provide easy, tap-and-go payment across public transport options. The subway operates from 5:30 a.m. to midnight, with trains arriving frequently. With connections to major landmarks, shopping districts, and transport hubs, the subway is often the fastest way to travel in Seoul.

Train

While the Seoul Metro serves as the primary urban rail system, regional trains like the KTX (Korea Train eXpress) and ITX (Intercity Train eXpress) connect Seoul to nearby cities and provinces. The AREX (Airport Railroad Express) provides direct service from Incheon International Airport to central Seoul, with two types of services: the Express Train (non-stop to Seoul Station) and the All-Stop Train. The trains are ideal for day trips to destinations like Suwon and Incheon. Tickets can be purchased online or at stations, with seat reservations available for high-speed trains.

Bus

Seoul’s bus network is extensive and well-coordinated with the subway, covering routes that may be more convenient than the metro for certain destinations. There are four types of buses: Blue buses (long-distance routes across the city), Green buses (connecting subway stations and local neighborhoods), Yellow buses (circular routes within districts), and Red buses (express routes to suburban areas). Fares start at around ₩1,300 (€1) for local routes, with T-money cards accepted for convenient, contactless payment. Buses generally run from 5:30 a.m. to midnight, with some night buses available.

Taxi

Taxis in Seoul are affordable compared to other major cities, with a base fare starting at around ₩3,800 (€2.75). Standard taxis, luxury taxis (black with a higher base fare), and international taxis (English-speaking drivers) are widely available. Taxis can be hailed on the street, booked through apps like Kakao T, or found at designated taxi stands. Most taxis accept T-money cards or credit cards, making payment easy. While taxis are generally safe and convenient, traffic in central areas can sometimes make the subway a faster option.

Ride Share

Ride-sharing services like Kakao T and Tada are popular alternatives to traditional taxis in Seoul. Kakao T is widely used, offering options such as Kakao Taxi (standard rides), Kakao Black (luxury rides), and even Kakao Van for group travel. Prices are similar to or slightly higher than standard taxis, with base fares starting around ₩3,800 (€2.75). Uber is not widely available, but Kakao T provides a similar experience and can be booked in English.

Ferries

While ferries are not a primary mode of transportation within Seoul, they are available for scenic travel along the Han River. The Eland Cruise operates a ferry service with sightseeing cruises, dinner cruises, and seasonal firework displays. Ferries depart from locations like Yeouido, Ttukseom, and Jamsil, offering a unique perspective of the city from the water. Tickets for basic river cruises start at around ₩15,000 (€11) and can be booked in advance online or at ferry terminals.

Biking

Seoul has been making strides to become more bike-friendly, with dedicated bike paths along the Han River and in certain neighborhoods. Seoul Bike Ddareungi is a public bike-sharing service that offers convenient rentals via kiosks located around the city. Bikes can be rented through the Ddareungi app, with rental prices starting at ₩1,000 (€0.75) per hour. Biking is especially popular for short distances and scenic routes, such as along the Han River, but it may not be the best option for navigating Seoul’s busy central areas.

Walking

Seoul is a walkable city, especially in neighborhoods like Myeongdong, Hongdae, and Insadong, where shops, restaurants, and attractions are close together. Pedestrian-friendly streets, well-maintained sidewalks, and scenic walking trails make it easy to explore on foot. Popular areas like Bukchon Hanok Village and Gyeongbokgung Palace are also best explored by walking.

The city’s most popular areas for accommodations are spread across neighborhoods, each offering a unique atmosphere. Myeongdong, for instance, is centrally located and ideal for shopping and dining, making it a favorite among tourists. Gangnam, known for its upscale shopping and nightlife, is the best choice for those seeking luxury hotels. For travelers interested in culture and history, the neighborhoods of Insadong and Jongno are within walking distance of many of Seoul’s historic sites and provide a more traditional feel with boutique hotels and guesthouses.

Price ranges in Seoul vary depending on location and time of year. Luxury hotels in top neighborhoods start at around ₩250,000-₩500,000 (€180-€360) per night, while mid-range hotels average ₩100,000-₩200,000 (€70-€140). Budget options, including guesthouses and hostels, can be found for as low as ₩30,000 (€20) per night, particularly in neighborhoods like Hongdae and Dongdaemun. Seoul is known for its excellent public transportation, so even if you’re staying outside the main tourist areas, the city’s subway system can quickly take you to key destinations.

For long-term travelers and digital nomads, neighborhoods like Itaewon, Hongdae, and Gangnam are popular choices. Itaewon is known for its international vibe, with many English-speaking residents, cafes, and coworking spaces, making it ideal for expats. Hongdae, near Hongik University, has a youthful, artsy atmosphere with plenty of budget accommodation options, cafes, and coworking spaces. Gangnam, though more upscale, offers many coworking locations and modern apartments, ideal for digital nomads seeking a high standard of living with access to professional networking hubs. Each of these neighborhoods is well-connected by subway, making commuting to different parts of the city easy.

Luxury Hotels

Seoul has a selection of luxury hotels concentrated in areas like Gangnam and Itaewon, offering world-class amenities, spacious rooms, and stunning city views. Many of these hotels feature rooftop bars, high-end restaurants, and wellness centers.

  • Signiel Seoul: Located in Lotte World Tower, this high-rise hotel offers breathtaking views and luxury amenities, including a Michelin-starred restaurant.
  • The Shilla Seoul: Known for its elegant rooms and renowned spa, The Shilla is set amid lush gardens near Namsan Park.
  • Conrad Seoul: Situated in the International Finance Center in Yeouido, this upscale hotel is ideal for both business and leisure travelers, with spacious rooms and a modern design.

Mid-Range Hotels

Mid-range hotels are plentiful throughout Seoul, providing comfort and style at a more affordable price. Areas like Myeongdong, Jongno, and Insadong have numerous options that keep you close to cultural sites, shopping, and dining.

  • Lotte City Hotel Myeongdong: This centrally located hotel offers modern rooms and convenient access to Myeongdong’s shopping streets.
  • Orakai Insadong Suites: Located in the cultural hub of Insadong, this hotel provides apartment-style suites with kitchen facilities, ideal for longer stays.
  • Glad Hotel Yeouido: In the financial district, Glad Hotel offers stylish rooms and easy access to Yeouido Park, popular among business and leisure travelers alike.

Budget Hotels

Seoul has many budget-friendly accommodations, especially in youth-oriented neighborhoods like Hongdae and Dongdaemun. These options include guesthouses, hostels, and budget hotels with basic amenities, perfect for backpackers and budget-conscious travelers.

  • Namsan Guesthouse: A budget-friendly guesthouse in Myeongdong, offering clean rooms and a friendly atmosphere, just steps from central attractions.
  • Cocoon Stay Hongdae: Located in the lively Hongdae district, this hostel provides affordable dorms and private rooms, great for exploring the local nightlife.
  • Kimchee Guesthouse: This popular hostel chain has several locations across Seoul, known for affordable rates and a social atmosphere, ideal for meeting fellow travelers.

Business Hotels

Business travelers will find a range of convenient and well-equipped hotels, particularly in areas like Gangnam, Yeouido, and Myeongdong, which offer proximity to business districts, conference centers, and quick access to public transport.

  • Four Points by Sheraton Gangnam: This modern hotel in Gangnam provides comfortable rooms and meeting spaces, with easy access to business districts.
  • Hotel Peyto Samseong: Located near COEX Mall, this business hotel offers stylish rooms and excellent access to Gangnam’s corporate offices.
  • Courtyard by Marriott Namdaemun: Situated in central Seoul, this hotel provides professional amenities, comfortable rooms, and easy access to public transportation and business hubs.

Unique & Cool Hotels

  • Rakkojae Seoul: A traditional hanok stay in Bukchon Hanok Village, offering an authentic Korean experience with heated floors and traditional decor.
  • Hotel28 Myeongdong: A film-themed boutique hotel in Myeongdong with cinematic decor, film memorabilia, and a rooftop terrace.
  • RYSE, Autograph Collection: A trendy art hotel in Hongdae, featuring rooms decorated by local artists and an edgy design with vibrant colors.
  • Glad Live Gangnam: A modern, design-forward hotel in Gangnam with art installations, neon lighting, and a trendy rooftop bar.
  • Mokkoji Hotel: A hanok-style hotel near Gyeongbokgung Palace, blending traditional architecture with modern amenities, perfect for a peaceful retreat.

Korean BBQ, bibimbap, and street food are essential experiences, with Gwangjang Market and popular BBQ spots like Maple Tree House providing an authentic taste of local flavors. Japanese and Chinese cuisines are also abundant, with high-quality sushi, ramen, and Korean-Chinese fusion dishes available in neighborhoods like Myeongdong and Gangnam. Italian and French food are trendy across Seoul, with a mix of casual pizzerias, upscale dining, and authentic bakeries for those craving European fare.

Seoul’s Itaewon district, known for its international vibe, is a hotspot for global cuisine, from Mexican and Middle Eastern to Indian and American options. Popular spots like Vatos Urban Tacos, Coreanos Kitchen, and Linus’ Bama Style BBQ showcase Seoul’s talent for blending international dishes with a Korean twist. Seoul’s culinary landscape is rounded out by numerous fusion restaurants, which creatively combine Korean flavors with Western or Asian influences, making it an exciting destination for food lovers eager to explore both traditional and innovative dishes.

  • Korean: Seoul’s must-try cuisine, with everything from BBQ and kimchi jjigae to bibimbap and street food. For BBQ, check out Maple Tree House in Itaewon; for traditional dishes, visit Tosokchon Samgyetang.

  • Japanese: Japanese cuisine is widely popular, with high-quality sushi, ramen, and izakaya spots throughout the city. Sushi Cho in the Four Seasons Hotel is known for high-end sushi, while Menya Sandaime serves excellent ramen.

  • Chinese: Chinese food is abundant, especially in areas like Myeongdong, offering everything from dim sum to Korean-Chinese fusion dishes. Jin Jja Rou is a popular spot for jjamppong (spicy noodle soup) and jajangmyeon (black bean noodles).

  • Italian: Italian cuisine is trendy in Seoul, with plenty of pizzerias and pasta places in Gangnam and Itaewon. Brera in Itaewon is loved for its authentic Neapolitan pizzas, while Bover Lounge in Gangnam offers upscale Italian fare.

  • French: French bakeries and bistros are popular, with a focus on pastries and upscale dining. L’Impasse 81 offers a classic French bistro experience, and Maison M’O is a top spot for pastries.

  • Mexican: Mexican food has gained popularity, especially in Itaewon. Vatos Urban Tacos serves up Korean-Mexican fusion, while Coreanos Kitchen offers classic tacos and burritos with a local twist.

  • Middle Eastern: Middle Eastern restaurants are plentiful in Itaewon, offering kebabs, falafel, and more. The Halal Guys and Persian Palace are popular choices for Middle Eastern flavors.

  • Thai: Thai food is available throughout Seoul, with both authentic and fusion offerings. Phuket in Itaewon serves traditional Thai dishes, while Khao San in Gangnam is great for Pad Thai and Thai curries.

  • Indian: Indian cuisine is well-represented, especially in Itaewon, with a range of curry houses and vegetarian options. Jyoti Indian Restaurant and Taj Palace are both popular for their authentic flavors.

  • Vietnamese: Pho and banh mi are widely available, with quality Vietnamese eateries across Seoul. Emoi in Gangnam serves popular pho, and Little Saigon is a top spot for banh mi.

  • American: Burgers, BBQ, and brunch spots are common, especially in Itaewon and Hongdae. Brooklyn The Burger Joint is a go-to for gourmet burgers, while Linus’ Bama Style BBQ serves up authentic Southern-style BBQ.

  • British: British food is less common but can be found, especially pub-style. The Wolfhound Pub in Itaewon offers fish and chips and other British classics, with a laid-back pub vibe.

  • Fusion: Seoul is famous for creative fusion cuisine, blending Korean flavors with international dishes. Vault +82 in Gangnam offers innovative Korean fusion tapas, and Walking on the Cloud blends European and Korean flavors with a view.

Must-Try Korean Dishes

  • Korean BBQ: Korean BBQ is an interactive experience where diners grill their own meats at the table. Try samgyeopsal (pork belly) or galbi (marinated beef ribs) at popular BBQ spots like Maple Tree House in Itaewon or Wangbijib in Myeongdong.
  • Bibimbap: A classic Korean rice bowl with mixed vegetables, egg, and spicy gochujang sauce. For an authentic experience, try Gogung in Insadong.
  • Kimchi Jjigae (Kimchi Stew): A comforting stew made with aged kimchi, pork, and tofu, kimchi jjigae is a must-have for fans of Korean flavors. Seoul Jjigae Jip in Jongno is a local favorite.
  • Jjimdak (Braised Chicken): Originating from Andong, jjimdak is a braised chicken dish with soy sauce, vegetables, and noodles. Try it at Baekjeong Jjimdak in Hongdae.
  • Korean Fried Chicken: Crispy and flavorful, Korean fried chicken is a crowd-pleaser, especially when paired with beer. Check out Kyochon Chicken or BHC for classic chicken, or bb.q Chicken for more creative flavors.

Street Food and Markets

  • Gwangjang Market: One of Seoul’s oldest markets, Gwangjang is famous for its array of street foods, including bindaetteok (mung bean pancakes), gimbap (seaweed rice rolls), and mayak gimbap (mini addictive gimbap). The lively market atmosphere makes it an unforgettable food experience.
  • Namdaemun Market: Another popular market, Namdaemun has endless food stalls offering Korean staples like tteokbokki, hotteok, and kalguksu (knife-cut noodles). It’s a great spot to explore local flavors on a budget.
  • Tongin Market: Known for its unique “Dosirak Café” (lunchbox café) experience, Tongin Market allows visitors to collect side dishes with tokens and create their own Korean-style lunchbox.
  • Myeongdong Street Food: Myeongdong is the go-to for street food lovers, with a bustling scene offering everything from cheese-stuffed fried skewers to egg bread (gyeran bbang) and fish-shaped pastries (bungeoppang).

International and Fusion Cuisine

Seoul’s cosmopolitan nature is reflected in its international food scene. Itaewon is the heart of international cuisine, with options ranging from Turkish kebabs to American BBQ. Gangnam and Apgujeong also have a variety of fusion restaurants, combining Korean flavors with Western, Japanese, and other global influences.

  • Vatos Urban Tacos (Itaewon): A fusion spot offering Korean-Mexican dishes like kimchi carnitas fries and bulgogi tacos.
  • Linus’ Bama Style BBQ (Itaewon): Famous for authentic American-style BBQ with a Korean twist, Linus’ is a favorite among locals and expats.
  • Café Dior by Pierre Hermé (Gangnam): Located within the Dior building in Gangnam, this upscale café offers French-inspired pastries and a high-end brunch menu.

Unique and Themed Cafes

Seoul’s themed cafes are iconic and offer some of the most unique dining experiences in the city. From animal cafes to quirky concept cafes, there’s no shortage of one-of-a-kind spots to explore.

  • Thanks Nature Café (Hongdae): Known as the “sheep café,” Thanks Nature Café allows visitors to enjoy drinks and snacks in the company of live sheep.
  • Stylenanda Pink Pool Café (Myeongdong): A pink-themed café located within a Stylenanda store, complete with poolside decor and stylish seating.
  • Poop Café (Insadong): A humorous, poop-themed café where drinks are served in mini toilet-shaped mugs, located in Ssamziegil Market.

Dining Tips

  • Embrace Sharing: Korean meals are often communal, with dishes placed in the center for sharing. Try a variety of side dishes (banchan) and main courses to get a full Korean food experience.
  • Use T-money for Markets: Many of Seoul’s food markets accept T-money, the city’s public transport card, for easy cashless payments.
  • Make Reservations for Popular Spots: Popular restaurants and BBQ spots often get busy, so make a reservation in advance, especially on weekends.
  • Don’t Miss the Street Food: Street food in Seoul is delicious and affordable, and trying a bit of everything at markets like Myeongdong or Gwangjang is highly recommended.

Itaewon is known for its international crowd and welcoming LGBTQ+ scene, Gangnam offers a luxurious nightlife experience with upscale clubs and lounges, and Hongdae attracts a younger crowd with its indie music venues, affordable bars, and late-night street performances. Whether you’re looking to dance to EDM at Club Octagon in Gangnam, enjoy live jazz at All That Jazz in Itaewon, or explore unique spots like themed bars in Apgujeong, Seoul has something for everyone.

A night out in Seoul is relatively affordable, with cocktails ranging from ₩5,000-₩15,000 (€3.50-€11) and club entry fees from ₩10,000-₩30,000 (€7-€21). Most nightlife starts late, with bars getting busy around 10 p.m. and clubs filling up after midnight. For a truly local experience, karaoke rooms (noraebang) are a must-try, available all over the city and perfect for groups. Seoul’s nightlife is safe and well-connected by public transport, but keep in mind that the subway closes at midnight, making taxis or rideshares the go-to options for late-night transportation.

  • Itaewon: A multicultural area known for its bars, international clubs, and LGBTQ+ friendly venues.
  • Hongdae: Popular with the university crowd, Hongdae has a lively indie music scene, affordable bars, and late-night street performances.
  • Gangnam: An upscale district with high-end clubs, lounges, and cocktail bars, ideal for a luxurious night out.
  • Apgujeong: A stylish area with chic lounges, sophisticated bars, and celebrity sightings, perfect for a trendier nightlife experience.
  • Myeongdong: Known more for its shopping, Myeongdong also has some cozy pubs and cocktail bars, ideal for a casual evening.

Nightclubs

  • Club Octagon: Located in Gangnam, this massive club is one of Seoul’s most famous, known for its EDM music and upscale atmosphere.
  • Club NB2: A hip-hop and R&B club in Hongdae that’s popular for its lively dance floor and late-night vibe.
  • Cakeshop: An underground club in Itaewon with a reputation for cutting-edge electronic music and intimate vibes.
  • Club Made: A high-energy club in Itaewon known for its EDM and hip-hop nights, as well as regular guest DJs.

Live Music and Jazz Bars

  • Jebi Dabang: A cozy live music venue in Hongdae that hosts indie bands, jazz, and experimental performances.
  • Once in a Blue Moon: A classic jazz bar in Gangnam offering live performances in a sophisticated, relaxed setting.
  • All That Jazz: One of Seoul’s oldest jazz bars, located in Itaewon, known for its intimate vibe and nightly live jazz performances.
  • Evans Lounge: A jazz club in Hongdae popular with local and international jazz musicians, offering a relaxed yet vibrant atmosphere.

LGBTQ+ Nightlife

  • Trance: A welcoming LGBTQ+ club in Itaewon, known for its lively crowd and great drag shows.
  • Why Not?: Another popular LGBTQ+ bar in Itaewon, with a casual vibe and open space for dancing and socializing.
  • Bottoms Up: An LGBTQ+ friendly bar with a cozy, welcoming atmosphere, perfect for a casual evening out.
  • Q Bar: An LGBTQ+ cocktail bar in Itaewon known for its diverse crowd and themed nights, offering a friendly and inclusive space.

Unique and Themed Bars

  • Pocha Itaewon: A modern take on a Korean “pojangmacha” (tent bar), offering street food-inspired snacks and drinks with a casual, local vibe.
  • V Lounge: A rooftop bar in Apgujeong with spectacular views of the city skyline, known for its cocktails and chic setting.
  • Piknic Seoul: A creative space in Itaewon that combines art, cocktails, and casual dining, great for a laid-back, artsy night out.
  • The Griffin Bar: Located in the JW Marriott Hotel, this bar offers stunning views of Namsan Tower and serves sophisticated cocktails in a luxe setting.

Nightlife Tips

  • Start Late: Seoul’s nightlife begins late, with bars filling up around 10 p.m. and clubs getting busy after midnight. Plan accordingly if you want to experience the full vibe.
  • Dress Code: Some upscale clubs in Gangnam, like Octagon and Made, have dress codes, so avoid flip-flops, shorts, and overly casual attire.
  • Cover Charges: Many clubs have entrance fees, often ranging from ₩10,000 to ₩30,000. Some venues offer free entry before a certain time, so check ahead for any deals.
  • Karaoke Rooms (Noraebang): For a unique Korean experience, try noraebang, private karaoke rooms available throughout the city. They’re affordable and provide a fun activity for groups.
  • Stay Safe: Seoul is generally safe, but it’s wise to keep an eye on your belongings, especially in crowded clubs and bars.
  • Public Transport: Seoul’s metro system stops running at midnight, so plan your return or consider taking a taxi or using a rideshare app like Kakao T if staying out late.

The city is known for its mix of traditional crafts, trendy fashion, skincare products, and tech gadgets, drawing shoppers from all over the world. Myeongdong is the go-to district for skincare and beauty products, while Gangnam offers upscale shopping for luxury brands. For those interested in fashion and vintage finds, neighborhoods like Hongdae and Itaewon have plenty of independent boutiques, thrift stores, and unique concept shops. Additionally, traditional markets like Gwangjang and Namdaemun offer everything from fresh food to handicrafts and souvenirs, making them essential stops for a complete shopping experience in Seoul.

Prices in Seoul vary based on the type of shopping and location. High-end districts like Apgujeong and Gangnam cater to luxury shoppers, while Myeongdong has a wide range of options that suit every budget. In traditional markets, you can often negotiate prices, especially if buying in bulk, whereas malls and department stores have fixed prices

  • Myeongdong: Seoul’s main shopping street, Myeongdong is known for its beauty and skincare stores, international fashion brands, and bustling street food stalls. It’s perfect for stocking up on Korean cosmetics.
  • Gangnam: This upscale district is home to luxury boutiques, high-end malls like COEX, and trendy department stores like Shinsegae, catering to fashion-conscious shoppers.
  • Hongdae: Known for its youthful energy, Hongdae is packed with indie fashion stores, thrift shops, and unique boutiques, ideal for finding one-of-a-kind items.
  • Insadong: A cultural hub with traditional crafts, antiques, and tea houses, Insadong is the place to find authentic Korean handicrafts and souvenirs.
  • Dongdaemun: Famous for its wholesale malls and fashion markets, Dongdaemun offers everything from clothes to accessories, and many shops stay open late into the night.

Best Types of Things to Shop For

  • K-Beauty Products: Known globally, Korean skincare and beauty products are a must-buy in Seoul. Myeongdong and Gangnam have numerous flagship stores for brands like Innisfree, Etude House, and Laneige.
  • Fashion: Seoul’s fashion is trendy and diverse, from street style to high-end brands. Hongdae and Itaewon are great for indie boutiques, while Apgujeong offers luxury labels.
  • Korean Snacks and Tea: Pick up local snacks like honey butter chips, rice cakes, and a variety of teas in department stores and markets, perfect for souvenirs or gifts.
  • Handcrafted Goods: Traditional Korean crafts like pottery, ceramics, and hanji (handmade paper) are found in Insadong and Bukchon Hanok Village.
  • Electronics and Gadgets: Tech enthusiasts will love Yongsan Electronics Market for gadgets and accessories, often at competitive prices.
  • Stationery: Seoul is known for its cute and innovative stationery, with stores like Artbox and Daiso offering a wide variety of notebooks, pens, and unique gifts.

High-End and Designer Stores

  • Apgujeong Rodeo Street: Known as Seoul’s luxury shopping street, Apgujeong Rodeo Street is home to designer boutiques and flagship stores like Gucci and Louis Vuitton. It’s a hotspot for high-end fashion and lifestyle shopping.
  • Shinsegae Department Store: Located in Gangnam, Shinsegae offers luxury brands, gourmet food markets, and a beautiful rooftop garden, making it an upscale shopping experience.

Independent Boutiques and Artisanal Shops

  • Alver: A popular indie shop in Hongdae offering Korean-designed clothes and accessories with a unique, street-style vibe.
  • Ongdalsaem: Located in Insadong, this artisan shop specializes in traditional Korean crafts, including pottery, ceramics, and hanji products.
  • Object: An eclectic concept store in Itaewon with a range of lifestyle products, handmade crafts, and stationery, perfect for unique gifts.

Markets

  • Gwangjang Market: Seoul’s oldest market, known for street food, fabric, and vintage goods. Try some bindaetteok (mung bean pancakes) while you shop.
  • Namdaemun Market: The largest traditional market in Seoul, offering clothing, household items, and souvenirs. Don’t miss the handicrafts and unique Korean products.
  • Dongdaemun Design Plaza (DDP): Known for its nighttime shopping and futuristic architecture, DDP has an array of fashion and accessory shops, especially popular with younger shoppers.

Shopping Centers

  • COEX Mall: Asia’s largest underground mall, COEX in Gangnam has a range of international brands, Korean stores, and even an aquarium, making it an all-day shopping destination.
  • Lotte World Mall: A massive shopping complex near Lotte World, with stores ranging from high-end to budget-friendly, along with a cinema and restaurants.
  • Hyundai Department Store: With multiple locations, Hyundai Department Store combines luxury shopping with a food court, perfect for a day of shopping and dining.

Shopping Tips

  • Tax-Free Shopping: Non-Korean residents can take advantage of tax-free shopping for purchases over ₩30,000. Look for “Tax-Free” signs and claim your refund at the airport or designated refund counters.
  • Bargaining: Bargaining is common in traditional markets like Namdaemun and Dongdaemun. Polite negotiation is generally accepted, especially if you’re buying in bulk.
  • Shop Late in Dongdaemun: Many Dongdaemun fashion malls stay open late, often until 5 a.m., making it a unique nighttime shopping experience.
  • Avoid Tourist Traps: Popular shopping areas like Myeongdong can have higher prices aimed at tourists. For authentic items at better prices, explore Insadong or smaller neighborhoods.
  • Seasonal Sales: Seoul has major sales seasons in January and July, where discounts can go up to 70%. These sales are ideal for stocking up on fashion and cosmetics.

The city offers a high quality of life, efficient public transport, and plenty of coworking spaces and cafes, making it ideal for remote workers. Additionally, Seoul’s international community, rich food scene, and cultural attractions keep things exciting for those staying longer. However, Seoul’s cost of living can be relatively high, particularly for accommodations, and the language barrier can be challenging, although many locals in central areas speak basic English.

Seoul has an abundance of coworking spaces catering to different styles and needs. WeWork is prominent in areas like Gangnam, Hongdae, and Itaewon, offering a global community feel with modern amenities, ergonomic furniture, and various workspaces from hot desks to private offices. FastFive, another popular option, has multiple locations across the city, particularly in Gangnam and Mapo, and is known for its comfortable work environment and networking events. SparkPlus is an affordable option with a strong presence in Seoul, especially in business districts. It’s known for its flexible memberships and focus on local businesses, making it ideal for longer-term nomads looking to settle in a neighborhood.

For a creative coworking space, D.CAMP in Gangnam offers a collaborative environment tailored to tech startups and digital creators, with regular workshops and events. In Itaewon, PIPESPACE offers a smaller, community-focused space with an artistic, laid-back vibe, appealing to freelancers in creative industries. Many of these coworking spaces are equipped with high-speed Wi-Fi, meeting rooms, and quiet zones, allowing digital nomads to work productively and meet like-minded professionals.

  • Gangnam: Known for its upscale vibe and numerous coworking spaces, Gangnam is a business hub with plenty of amenities, dining options, and easy transport connections.
  • Hongdae: Popular among young people and creatives, Hongdae offers a artsy atmosphere with affordable cafes and shared workspaces, making it perfect for those who enjoy a social scene.
  • Itaewon: Seoul’s multicultural area with a strong expat community, Itaewon has plenty of coworking spaces, cafes, and restaurants, ideal for digital nomads seeking a more international vibe.
  • Mapo: A quieter, residential area near Hongdae, Mapo provides a more relaxed environment with affordable housing options, parks, and easy access to cafes and coworking spaces.
  • Dongdaemun: Known for its 24-hour shopping and wholesale markets, Dongdaemun also has several budget-friendly accommodations and cafes for digital nomads on a budget.

Cost of Living

  • Accommodations: Shared apartments: ₩500,000-₩800,000 (€370-€600); studio apartment: ₩800,000-₩1,300,000 (€600-€950); one-bedroom in central areas: ₩1,300,000-₩2,000,000 (€950-€1,500).
  • Food: Groceries: ₩200,000-₩300,000 (€150-€220); local restaurants: ₩8,000-₩15,000 (€6-€11) per meal; dining at mid-range restaurants: ₩30,000-₩50,000 (€22-€37) per meal.
  • Transportation: Public transit pass: ₩55,000 (€40) per month; bike rentals: ₩1,000 (€0.75) per hour through Seoul Bike Ddareungi.
  • Coworking Space: Monthly membership: ₩200,000-₩350,000 (€150-€260), depending on the location and amenities.
  • Extras and Leisure: Gym membership: ₩80,000 (€60); weekend trips: ₩100,000-₩200,000 (€75-€150); entertainment (cinema, concerts): ₩10,000-₩30,000 (€7-€22).

Internet and Connectivity

Seoul is famous for its lightning-fast internet, with average speeds around 100 Mbps in most areas. Most coworking spaces and cafes provide free high-speed Wi-Fi, and public Wi-Fi is available in many parts of the city, especially in transportation hubs and shopping districts. Getting a local SIM card with a data plan is straightforward, with affordable plans ranging from ₩15,000 to ₩35,000 (€11-€26) per month. Providers like KT, SK Telecom, and LG U+ offer both prepaid SIMs and mobile hotspots, ensuring reliable connectivity throughout your stay.

Community and Networking

Seoul has a growing community of digital nomads, freelancers, and remote workers, with plenty of networking opportunities. Expats and nomads regularly gather in neighborhoods like Itaewon and Hongdae, where cafes and coworking spaces host meetups, workshops, and skill-sharing events. Online groups, such as those on Facebook or Meetup, offer additional ways to connect with Seoul’s remote-working community, with events focusing on tech, language exchange, and creative industries. The city’s coworking spaces also organize social gatherings, making it easy for newcomers to make connections and build a professional network.

Health & Wellness

Seoul offers a wide range of fitness options for digital nomads, including gyms, yoga studios, and outdoor exercise areas. Many gyms, such as Anytime Fitness and Fitness 24, are open 24/7 and have multiple locations throughout the city, providing flexibility for those with busy schedules. Monthly gym memberships range from ₩50,000-₩100,000 (€37-€75), depending on the amenities and location. High-end gyms in areas like Gangnam may charge more but often include extra services like personal training and spa facilities.

Yoga and wellness are also popular in Seoul, with studios offering classes in English and Korean. MODO Yoga in Itaewon and The Flow Room in Gangnam provide classes in various styles, including Vinyasa, Hatha, and Yin, with drop-in rates around ₩15,000-₩25,000 (€11-€18) per session. Many studios also offer package deals for those planning to attend regularly. Pilates and meditation classes are also widely available, catering to those interested in holistic wellness and relaxation practices.

Seoul’s medical facilities are of high quality, with both public and private hospitals offering comprehensive services. English-speaking staff are available at major hospitals like Seoul National University Hospital and Samsung Medical Center, which are well-equipped for both routine and emergency care. Pharmacies, called “yakguk” in Korean, are abundant and easy to find in most neighborhoods, with some open 24/7 to provide over-the-counter medicines and prescriptions.

For outdoor enthusiasts, Seoul has beautiful parks and green spaces ideal for jogging, cycling, and hiking. Namsan Seoul Tower offers scenic hiking trails with panoramic views of the city, while Han River Parks are popular for cycling, running, and picnicking, with bike rentals available for about ₩1,000 (€0.75) per hour. Bukhansan National Park on the city’s outskirts provides more challenging hiking trails and is perfect for a weekend adventure, making it a favorite among locals and visitors alike.

Long Term Stays in Seoul

Monthly rents vary based on location and type of housing, but digital nomads can expect to pay anywhere from ₩500,000 (€370) for a shared space to over ₩2,000,000 (€1,500) for a centrally-located, upscale apartment. Seoul’s rental market is competitive, especially in popular neighborhoods, and it’s common to pay a deposit (“jeonse”) that can range from several months’ to a year’s worth of rent. However, many landlords offer more flexible “wolse” (monthly rental) options for shorter stays.

Modern condos in areas like Gangnam and Itaewon typically come with amenities like high-speed internet, air conditioning, and sometimes access to fitness centers or communal workspaces. Serviced apartments are another popular choice, providing furnished spaces with housekeeping services and flexible lease terms, making them ideal for those looking for convenience. For a more traditional experience, renting a hanok (Korean-style house) in neighborhoods like Bukchon Hanok Village offers a unique stay, though these homes may lack modern amenities like central heating and may be more expensive due to their historic appeal.

  • Condos and Apartments: Modern high-rise apartments with full amenities, usually found in central and upscale areas like Gangnam. Monthly rents range from ₩1,000,000-₩2,000,000 (€750-€1,500).
  • Serviced Apartments: Fully furnished apartments with services like cleaning, laundry, and utilities included. Prices start around ₩1,500,000 (€1,100) per month, with options in Gangnam and Itaewon.
  • Traditional Apartments: Local-style apartments are more budget-friendly but may have fewer amenities. These are often located in neighborhoods like Mapo and Dongdaemun, with prices ranging from ₩700,000-₩1,200,000 (€520-€890).
  • Airbnb: For flexible, short-term stays, Airbnb offers a range of options from budget-friendly studios to high-end apartments. Monthly rates vary but generally range from ₩800,000-₩1,500,000 (€600-€1,100), with discounts often available for extended stays.